CTXR Platform Officially Live: A New Digital Layer for Urban Innovation Now Open for Onboarding
The CTXR platform is now officially live. From today, organizations, cities, developers, and creators can onboard via CTXR.app to build their own interactive city experiences, routes, visualizations, and XR‑powered content. The platform’s soft launch took place earlier this week during Transform the City in Rotterdam, where CTXR was presented publicly for the first time.
Presentatie van CTXR & het Open Urban Platform
What is CTXR?
TXR (CityTour Extended Reality) is a modular, open, and scalable platform designed to publish, manage, and visualize location‑based information. It enables users to:
- build interactive maps and routes
- enrich Points of Interest with text, audio, images, 3D, and AR
- connect urban data to immersive digital experiences
- rapidly prototype new concepts
- link XR content directly to physical locations
Built on open standards such as JSON, GeoJSON, and REST APIs, CTXR integrates seamlessly with existing systems and open data sources, making it a future‑proof foundation for digital city experiences.
What is CTXR?
CTXR (CityTour Extended Reality) is a modular, open, and scalable platform designed to publish, manage, and visualize location‑based information. It enables users to:
- build interactive maps and routes
- enrich Points of Interest with text, audio, images, 3D, and AR
- connect urban data to immersive digital experiences
- rapidly prototype new concepts
- link XR content directly to physical locations
Built on open standards such as JSON, GeoJSON, and REST APIs, CTXR integrates seamlessly with existing systems and open data sources, making it a future‑proof foundation for digital city experiences.
It’s not the travel or the destination that matters, it’s the experience of getting there.
Soft Launch at Transform the City
The soft launch took place during Transform the City, an event focused on the Open Urban Platform of the City of Rotterdam — a shared digital foundation that brings together urban data, 3D information, and digital infrastructure.
Many companies see opportunities in data, AI, 3D, digital twins, and visualization, yet often face the same challenges:
- Where do you start
- What data is available
- How do you turn it into something usable
- How do you translate it into a service, application, or business case
During the event, it became clear how CTXR and the Open Urban Platform complement each other. The Open Urban Platform provides the data infrastructure, while CTXR delivers the tooling and structure to turn that data into concrete applications.
Attendees saw practical examples of how urban data can be combined with 3D models, visualization, digital twins, and immersive technology — not as distant future concepts, but as solutions that can be deployed today.
CTXR Now Open for Onboarding
With the platform now live, CTXR is fully open for onboarding. Through CTXR.app, users can:
- create an account
- start new projects
- build routes and POIs
- access documentation
- test prototypes
- collaborate within an open ecosystem
The platform supports both browser‑based experiences and integrations with XR frameworks such as 8th Wall, Dropbox, Claude or Mapbox.
Who Is CTXR For?
CTXR is designed for anyone working in:
- urban innovation and digital transformation
- tourism and city marketing
- culture, heritage, and education
- citizen engagement and participation
- data‑driven services
- XR applications and visualization
From municipalities to museums, from startups to area developers — CTXR enables users to create a digital layer on top of the physical world without heavy technical barriers.
Why CTXR Matters for the Future of Cities
Cities generate more data than ever, yet turning that data into meaningful, visual, and accessible information remains a challenge. CTXR addresses this by:
- making urban data understandable and usable
- accelerating innovation through standardization
- supporting XR, digital twins, and 3D visualization
- enabling collaboration within an open ecosystem
CTXR is a key building block for the next generation of digital cities.
Start Building Today
CTXR is now open for onboarding via CTXR.app. Organizations can immediately begin creating their own digital city experiences.